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  3. Response to the Great East Japan Earthquake
  4. For the people and communities affected by the disaster

Response to the Great East Japan Earthquake

Donations from Tokio Marine Group Companies and Their Employees and Agents

Immediately following the earthquake, Tokio Marine Group called for donations from Group employees inside and outside of Japan as well as from Tokio Marine & Nichido agents, and total donations reached approximately 120 million yen by the end of May 2011. Including the matching gift from Tokio Marine Holdings, the Group donated 150 million yen to non-profit organizations (NPOs) and other organizations undertaking activities in the disaster-stricken areas. Additionally, Tokio Marine Group companies in Japan and overseas donated a total of around 80 million yen to the Japanese Red Cross Society as well as to Red Cross Society organizations in various countries. Tokio Marine & Nichido also contributed supplies such as retort foods and daily-use goods, which were either provided by the company or by employees voluntarily, to various municipalities and organizations.

Donating entity Amount Donation recipient
Domestic and overseas Group company employees and agent volunteers Approximately 121 million yen
  • NPO Japan Platform (JPF)
  • Japan NPO Center (JNPOC)
  • NPO World Vision Japan
  • Ashinaga Scholarship Society
  • Japanese Red Cross Society/Red Cross Society organizations of various countries
Domestic and overseas Group companies Approximately 79 million yen
Tokio Marine Holdings
(Matching gift program)
Approximately 30 million yen
Total Approximately 230 million yen
Does not include relief funds and condolence money raised respectively through The General Insurance Association of Japan and The Life Insurance Association of Japan.
Donating entity Content Amount Donation recipient
Tokio Marine & Nichido Retort foods, potable water and others Equivalent to approximately 400 million yen
  • Japan Philanthropic Association
  • Minami Sanriku and other municipalities
Tokio Marine & Nichido employees on a voluntary basis Retort foods, potable water, daily-use goods and others Approximately 60 boxes

Vegetable Fairs to Promote Agricultural Products from Disaster Areas

Tokio Marine & Nichido held “Let's Eat and Provide Encouragement! The East Japan Vegetable Fair.”

Support Activities by Tokio Millennium Re

Employees of Tokio Millennium Re (TMR), a reinsurance company headquartered in Bermuda (at the time), in cooperation with other reinsurers based in Bermuda, created over 300 donation collection boxes from empty milk cartons and placed these around the island. Approximately USD12,000 (approximately 1 million yen) was collected from residents of the islands. During the one-week period from June 12, 2011, three TMR employees visited Japan and presented relief money to the Japan Red Cross Society and to Tagajo City, Miyagi Prefecture. The employees visiting Japan brought folded paper cranes with messages that were created by Bermuda elementary school students and handed these to children at elementary schools near Sendai airport as well as hospitals and evacuation centers. During their stay in Japan, the three TMR employees also participated in volunteer activities in Tagajo City that included cleaning up houses and clearing debris.

TMR employees engaging in a volunteer

Presentation to the mayor of Tagajo City,
Miyagi Prefecture

Initiatives to Support Recovery of Areas Affected by the Great East Japan Earthquake

Tokio Marine Group has been engaging in activities to support areas affected by the Great East Japan Earthquake. Starting from May 2011 immediately following the disaster, Group company employees, agents and their families across the country have provided support to disaster areas in Otsuchi-cho (Kamihei-gun) and Rikuzentakata City in Iwate Prefecture and Ishinomaki City and Kesennuma City in Miyagi Prefecture. Their activities include removing disaster debris, cleaning up houses damaged in the tsunami, removing mud from houses and street drainage gutters, assisting in agricultural and fishery related work, sorting books for donation to libraries in disaster areas and cleaning damaged and mud-covered photographs and documents.

As the third series of activities in Ishinomaki City, Miyagi Prefecture (fiscal 2011) and in Tono City, Iwate Prefecture (fiscal 2012), Tokio Marine & Nichido has been sending employee volunteers to assist in an initiative undertaken by the NPO Watari Greenbelt Project since April 2013. The project aims to restore tide-control forests along the coastal areas and promote the recovery and new community development of Watari-cho, Miyagi Prefecture. Over a two-day tour, employee volunteers visit the coastal areas devastated by the tsunami, cut grass in planned tree-planting areas and help with cultivating saplings that will be planted along the coast. Up until March 2018, we have conducted 18 such tours, with the participation of a total of about 274 employees, including Group employees, agents and their families.

In fiscal 2017, approximately 2,000 employees of Tokio Marine & Nichido and Group companies made paper lanterns from milk cartons for the Prayer Lanterns Lighting, a memorial event for the Great East Japan Earthquake held in Morioka City, Iwate Prefecture, and sent about 2,000 lanterns to the Morioka Recovery Support Network, the secretariat of the event.

As another ongoing effort, the company provides local dishes of the areas affected by the disaster at its employee cafeteria and donates a portion of sales of these dishes. During the period from April 2017 to March 2018, the company sold about 1,425 dishes and donated approximately 142,500yen to the Great East Japan Earthquake Miyagi Children’s Fund. Donations are used to support the recovery of Miyagi Prefecture.

Support for the Ten-Year Restoration Project of the Coastal Forests of Tohoku Region

Tokio Marine & Nichido supports the Ten-Year Restoration Project of the Coastal Forests of Tohoku Region led by the Organization for Industrial, Spiritual and Cultural Advancement-International (OISCA).

Disaster Prevention and Mitigation Initiatives

Disaster Prevention Lessons

Based on the lessons learned from the Great East Japan Earthquake, employee volunteers from Tokio Marine Group, including its agents, conduct Disaster Prevention Lessons to convey knowledge on disaster prevention to children and help them prepare for a next disaster. Disaster Prevention Lessons are a program to raise readiness for disaster prevention among elementary school children. Employee volunteers from Tokio Marine & Nichido Risk Consulting developed educational materials, which were then supervised by the Earthquake-induced Tsunami Risk Evaluation (Tokio Marine & Nichido) Research Division of the International Research Institute of Disaster Science (IRIDeS) at Tohoku University, with which Tokio Marine & Nichido has entered into an industry-academia collaborative agreement concerning the evaluation of earthquake and tsunami risk. In the lessons, children learn about the mechanisms that cause earthquakes and tsunamis and think about how to protect themselves in an earthquake and what preparations should be made in advance, including what to take with them in an emergency, through a quiz and group discussion. The aim is to cultivate a correct understanding of earthquakes among children and the ability to prepare themselves for an impending disaster. Disaster Prevention Lessons began in fiscal 2012, and as of March 31, 2018, have been held about 380 times at elementary schools and special-needs schools across Japan, with approximately 30,100 children attending. Recently, needs for lessons “delivered” to schools are on the rise, and there has been an increasing number of cases where local governments and educational institutions collaborate with companies in providing such lessons. We will continue to deliver safety and security by engaging in awareness and educational activities for disaster readiness through our Disaster Prevention Lessons.

For Tomorrow's Smiles: Disaster Readiness and Mitigation Information Website

Since March 2013, Tokio Marine & Nichido has been operating the “For Tomorrow’s Smiles: Disaster Readiness and Mitigation Information Website” with the aim of contributing to the creation of a secure and safe society and providing an opportunity for people to think about disaster readiness and mitigation in their homes.

Utilizing knowledge obtained from joint research through industry-academia collaboration with IRIDeS at Tohoku University, this site uses illustrations, comics and games to offer easily understood explanations of the mechanisms behind “earthquakes, tsunamis, typhoons, tornadoes, torrential downpours and heavy snowfalls, as well as infectious diseases,” along with such other topics as preparing ourselves for disasters.

In March 2016, we opened another page entitled “Five Years after the Disaster – Linking Recovery Support to Regional Revitalization” to convey to the public Tokio Marine & Nichido’s strong commitment and efforts of recovery support, which remain unwavering since immediately following the disaster.

Clear File Folder for Disaster Prevention

As a result of its joint research with IRIDeS at Tohoku University, Tokio Marine & Nichido has created the Clear File Folder for Disaster Prevention, which lists emergency goods households should have on hand at all times and specific measures to take in the event of an earthquake or tsunami. The folder is available in three versions, Earthquake, Tsunami and Emergency Goods, and is useful for keeping important documents in case of a disaster. These file folders are distributed during Disaster Prevention Lessons, which are hosted by the company and conducted by employee and agent volunteers at elementary schools, included in Tokio Marine Group’s annual CSR Booklet and used in marketing operations as novelty goods to customers, thereby offering ideas of disaster prevention measures that combine the latest knowledge of a university research institute and an insurance company to the public in an easy-to-understand manner.

Seven Years after the Disaster – Linking Recovery Support to Regional Revitalization

Tokio Marine & Nichido is promoting the Six Prefectures in Tohoku Project under the determination to never forget the disaster, keep the memory from fading and leverage lessons learned from the disaster.