Our CSR Activities
"My Relations with CSR" delivers messages of experiences and perspectives from people involved in Tokio Marine Groupe's CSR activities.
The following are excerpts from an interview with Mitsuru Muraki, General Manager of CSR Sec. and Corporate Planning Dept. of Tokio Marine & Nichido, the core company of the Tokio Marine Group.
- QTo what do you attach particular importance in the CSR activities of Tokio Marine & Nichido?
- AThe Company positions CSR activities as the execution of its Corporate Philosophy. The Corporate Philosophy declares: "The Tokio Marine Group is committed to contributing to an affluent and comfortable social life and economic development by providing safety and security, with customer trust at the base of all of its business activities." We believe that to increase the sum total of the values we provide to each of the following 5 stakeholders -- customers, shareholders, agents, employees, and local communities and societies -- that constitute society means to enhance the corporate value of the Company. In our CSR initiatives, we aim to raise corporate value and plainly communicate the details of our initiatives inside and outside the company through interactive communications with our stakeholders.
- QTokio Marine & Nichido has been carrying out the mangrove afforestation project as a symbolic CSR activity. What was the occasion to start the afforestation project?
- AWhen the Company invited employees to submit ideas for events to commemorate the 120th anniversary of its founding, they submitted more than 1,000 ideas. From among them, we selected the mangrove afforestation project as a project that contributes to the environment and society, a project in which employees and agents can take part, and as a project that leads to the future.
- QHow has the mangrove afforestation project expanded since its launch?
Tokio Marine & Nichido has been carrying out the mangrove afforestation project mainly in Southeast Asia since fiscal 1999 as "insurance for the future of the Earth." We made our "Mangrove Afforestation 100-Year Declaration" in the previous fiscal year, aiming to continue our afforestation activities for 100 years. We had afforested land amounting to 5,395 hectares by March 2008 in five Southeast Asian countries -- Indonesia, Thailand, Vietnam, the Philippines and Myanmar -- and Fiji.
I happened to be involved in the project when it was launched in 1999. At that time, I didn't know what a mangrove was. President Shuzo Sumi and some employees took volunteer work leave and participated in a recently held voluntary tour to plant mangrove trees (in February 2008 in Ranong, Thailand) at their own expense. Planted mangrove trees not only help prevent global warming by absorbing carbon dioxide, but they also serve as bulwarks to protect people from tsunamis. I feel that this project is steadily growing just in the same way as mangrove trees grow
- QAre there any changes in employees' senses of value?
- AAs part of activities to contribute to local communities and societies, we started "Green Lessons" in 2005 to teach the importance of protecting the global environment to elementary school children under the theme of the mangrove afforestation activities. By the end of fiscal year 2007, approximately 8,000 students and other children have taken part in the course, held at approximately 115 elementary schools and schools for students with special needs across Japan. Naturally we are glad that "Green Lessons" were accepted favorably by the students of the schools where we the course was held and by the persons concerned in these schools. It is also our great joy to see the employees who participated in the program look more lively and radiant than when they are engaged in daily work. Employees of the Company have become more proud of their company through these activities, and many employees have started voluntarily taking part in the program. I understand that "Green Lessons" are helping boost the motivation of employees.
- QTokio Marine & Nichido is also focusing on the growth of young people, isn't it?
- AAs part of its social contribution activities, Tokio Marine & Nichido has been supporting the Japan Swimming Federation since 1989, with a view to contributing to the sound growth of young people in Japan and the revival of Japan as a swimming power. We give special support to the "JOC Junior Olympic Cup Swimming Championships", which is held twice a year, and we help improve training camps of junior swimmers and overseas tours. We feel that our activities to contribute to local communities and societies are connected with the dreams of many children, partly because most of the swimmers who represented Japan in the swimming events of the Beijing 2008 Summer Olympics, including Kosuke Kitajima, have taken part in the JOC Junior Olympic Cup.
- QWe hear that Tokio Marine & Nichido is also working on initiatives to protect the global environment through the core insurance business as well. Please tell us about such initiatives?
To take the environment into consideration and save paper resources, we put up the policy summaries, which we had previously delivered to policyholders in a pamphlet form, on the website of the Company. We introduced a system under which we do not mail out pamphlets of policy summaries to policyholders who choose the policy summaries on the website option, and we donate to our mangrove afforestation project by adding the amount of money necessary for planting two saplings of mangrove trees per contract concluded with such policyholders. The total amount of carbon dioxide absorbed by two mangrove trees during their lifetimes corresponds to the amount of carbon dioxide emissions generated by an average automobile driven approximately 1,000 kilometers. We would like to strive to prevent global warming as much as possible by having more customers choose environmentally friendly automobile insurance in which customers participate. We believe that carrying out CSR initiatives through the core business activities themselves, as mentioned above, is a point in implementing sustainable CSR activities.
Through the aforementioned initiatives, the Tokio Marine Group will endeavor to continue to focus on CSR activities such as the protection of the global environment and contributions to local communities and societies from the standpoints of sustainability and social responsibility.