Profile

Peter David Pedersen

Chief Executive, E-Square Inc.

Born 1967 in Denmark. Graduated from Institute of Anthropology, Copenhagen University. Was the main news caster at Tokyo MX TV from 2000 to 2001. In September 2000, established the CSR/sustainability consulting firm E-Square Inc. and took the position of Chief Executive. Has worked on numerous projects with Japanese corporations on CSR/sustainability strategy, communications, education, and marketing.

In these last few years, I have participated in Tokio Marine & Nichido's CSR dialogue and have thus had the opportunity to follow the evolution of the company's CSR management. As I looked through the CSR Report 2009, I first of all noticed the steady development of the company's CSR activities. In the below I shall (1) point out the positive aspects of the CSR Report 2009, (2) provide suggestions for the further strengthening of CSR communications, and (3) provide thoughts on how to further improve the company's CSR management.

1. Positive aspects of the CSR Report 2009

First of all, the report has become easier to read thanks to a clear focus, very accessible layout, and a significant reduction of the number of pages.
Other positive aspects were the explanation of the CSR management structure and the disclosure of the company's CSR KPIs.
Furthermore, the explanation concerning material CSR issues as well as the clear emphasis placed on the communication of these key themes contributed to the improvement of the report.

2. Suggestions for the further strengthening of CSR communication

As is the case with many companies today, it appears that the CSR communication of Tokio Marine & Nichido is entering a period of transition. In the near future, I believe it will be necessary to take a more strategic approach to CSR communications, customizing reporting format to target stakeholders such as customers, sales representatives, and group staff.

3. Thoughts on the further improvement of the group CSR management

As the Tokio Marine Group has now set up a new CSR management structure, I would expect action in two different areas from the company. First, is the establishment of a global CSR management structure strategy and KPIs covering domestic and overseas group companies. Second, I would expect the company to engage both industry and society proactively, in particular when it comes to climate change and the loss of biodiversity – two of the largest risks humanity is facing today.
I hope that the company, as a leader in Japanese industry, will work to influence other corporations and be proactively involved both in the establishment of systems and rules for an eco-friendly society in Japan and in global collaborative initiatives.

Responding to the Comments from a Third Party

Mitsuru Muraki

General Manager,
CSR Sec., Corporate Planning Dept.,
Tokio Marine Holdings

In July 2009 the Tokio Marine Group established the CSR Section within the Corporate Planning Department of Tokio Marine Holdings and has thus strengthened its system for promoting CSR activities. Receiving Mr.Pedersen's opinions sincerely, the Group will continue its efforts to tackle important CSR issues globally, including measures in response to climate change risks and contribute to finding solutions to social issues from a wider perspective towards the realization of a sustainable society.
Moreover, the Group is determined to promote the appropriate disclosure of information and high-quality CSR communication by enhancing two-way dialogues with all stakeholders.